Questionnaire & Target Audience

In this report I will analyse my questionnaire findings to assess my target audience and chosen genre of film. I will then conduct further research into the chosen genre to define my film.

According to the UK Film Council, cinema audiences was predominantly young, with the 7–34 age group (40% of the population) making up 64% of the audience. This is why I generally asked younger people to complete my questionnaire, as they are the age range that makes up the demographic.

I asked an even amount of female and male voters, then cross referencing their individual tallies with their favourite film genre; I saw that 3 of each gender voted for thriller, making my target audience female and male.

In terms of social grade, I could not find any middle or upper middle class people to fill in my questionnaire; however this is not an issue as they represent only a small portion of the population. The people that voted for thriller the most were the working class.

The results of this questionnaire primarily show that my target audience are male or females in the 20-25 range, generally categorised as the working class.

The results of my questionnaire show that thriller is the preferred option of the three genres, which is why I have chosen it as the genre for my own film opening. My decision was also influenced by the statistics from the UK Film Council which show the top films for each genre of 2008. We can see that thriller equalled horror with 28 releases, but made slightly less money at the gross box office. The top performing title for the thriller genre was No Country for Old Men (pictured below).